Welcome.

I'm a graphic and interactive designer. I live in New York City, but frequent Los Angeles. This is where I toss my ridiculous ideas, conversations, inspirations, etc. I can be reached at info@ashleysimko.com
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Jan 26
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Abu Dhabi, United Arab Emirates… If you look carefully, you’ll notice that the man in orange is actually restoring the tiny tiles of the Sheikh Zayed Grand Mosque.

Abu Dhabi, United Arab Emirates… If you look carefully, you’ll notice that the man in orange is actually restoring the tiny tiles of the Sheikh Zayed Grand Mosque.

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  • Gaws: Simko, nice outfit. Margiela 09?
  • Simko: ...
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Another photograph by James Nord… While on our way from Abu Dhabi to Dubai, we had the opportunity to visit the Sheikh Zayed Grand Mosque. The mosque’s decor is absolutely stunning and in order to gain access to it, female visitors are required to wear mosque-issued black abayas and headscarves. Several hours and about a dozen scarf adjustments later, it was still painfully obvious that I was a tourist. The heat was equally daunting - while walking through the sun-drenched entrance, I felt like an ant being burnt under a magnifying glass… Nonetheless, I’m still really glad I went. Getting a glimpse of a different religion and such an incredible place of worship was an amazing experience.

Another photograph by James Nord… While on our way from Abu Dhabi to Dubai, we had the opportunity to visit the Sheikh Zayed Grand Mosque. The mosque’s decor is absolutely stunning and in order to gain access to it, female visitors are required to wear mosque-issued black abayas and headscarves. Several hours and about a dozen scarf adjustments later, it was still painfully obvious that I was a tourist. The heat was equally daunting - while walking through the sun-drenched entrance, I felt like an ant being burnt under a magnifying glass… Nonetheless, I’m still really glad I went. Getting a glimpse of a different religion and such an incredible place of worship was an amazing experience.

Jan 22
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“ The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.
— William A. Ward
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Sailing on Puma’s Mar Mostro with photographer Jamie Beck… She’s forever making magic.

Sailing on Puma’s Mar Mostro with photographer Jamie Beck… She’s forever making magic.

Jan 21
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  • Read: Pick a point on the horizon in front of us and aim for it.
  • Simko: It's so touchy for such a big boat.
  • Read: You've driven a car before, right?
  • Simko: Well, I live in New York City so...
  • Read: We're in trouble.
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Sailing on Puma’s Mar Mostro with Ken Read… During my trip to Abu Dhabi, I was given the opportunity (of a lifetime) to sail on Mar Mostro for the Volvo Ocean Race’s Pro-Am race day. As if that honor weren’t big enough, a few of us were also given the chance to take the helm. My favorite story from the afternoon goes something like this: photographer Liam Goslett asked Mar Mostro skipper Ken Read to hold his camera while he took the wheel of the 70 foot racing yacht. While doing so, Liam reminded Ken to please be careful with his beloved camera. Read agreed and then reminded Liam that he was currently driving his 6 million dollar boat.

Sailing on Puma’s Mar Mostro with Ken Read… During my trip to Abu Dhabi, I was given the opportunity (of a lifetime) to sail on Mar Mostro for the Volvo Ocean Race’s Pro-Am race day. As if that honor weren’t big enough, a few of us were also given the chance to take the helm. My favorite story from the afternoon goes something like this: photographer Liam Goslett asked Mar Mostro skipper Ken Read to hold his camera while he took the wheel of the 70 foot racing yacht. While doing so, Liam reminded Ken to please be careful with his beloved camera. Read agreed and then reminded Liam that he was currently driving his 6 million dollar boat.

Jan 14
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Photograph by Brian DiFeo… This is what Sean Sullivan and I look like while signing our lives away.

Photograph by Brian DiFeo… This is what Sean Sullivan and I look like while signing our lives away.

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“ Believe me, my young friend, there is NOTHING—absolutely nothing—half so much worth doing as simply messing about in boats.
— Kenneth Grahame, The Wind in the Willows
Jan 13
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» GBH's Livery Design for Puma

I can’t believe the graphics on Puma’s 70 foot boat were painted by hand.

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Hand painted graphics by GBH for Puma… “We wanted to create a livery that represents the non-stop battle between the team and the elements, but to do that in a fun way,” says Mark Bonner, creative director at GBH, of the livery of the boat and its enormous 100 foot tall sails. (via) Ain’t she a beaut?

Hand painted graphics by GBH for Puma…

“We wanted to create a livery that represents the non-stop battle between the team and the elements, but to do that in a fun way,” says Mark Bonner, creative director at GBH, of the livery of the boat and its enormous 100 foot tall sails. (via)

Ain’t she a beaut?

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Design by Farrow for Camper… “We did have a bit of Eureka moment when we realised that Camper’s logo is actually shaped like a sail,” says Farrow. “And if you turn it upside down, make it blue and repeat it horizontally, you get waves. Air and water, everything we need, are built into the logo without even doing anything.” (via) Although it’s not my favorite design (cough cough, Mar Mostro), I have to admit that this boat looks great on the water.

Design by Farrow for Camper…

“We did have a bit of Eureka moment when we realised that Camper’s logo is actually shaped like a sail,” says Farrow. “And if you turn it upside down, make it blue and repeat it horizontally, you get waves. Air and water, everything we need, are built into the logo without even doing anything.” (via)

Although it’s not my favorite design (cough cough, Mar Mostro), I have to admit that this boat looks great on the water.

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