Thanks to my current workload, one of my the many things that I managed to miss during this season’s Fashion Week was the Chanel store opening. Luckily, several friends were in attendance… Like most good events, there were an abundance of posh people and fancy drinks. However, there were also a few unexpected treats - such as the digital graffiti installation where guests were encouraged to tag their (neon) names on massive LED screens. As always, Chanel took advantage of a branding opportunity and emblazoned each can of sensor-beamed spray paint with their iconic logo. See?
