Campaign for Arjowiggins by Li Edelkoort and Gregoire Alexandre…
Arjowiggins is an international paper company that decided to celebrate the launch of it’s new paper range, “curious collection”, with the help of trend forecaster Li Edelkoort and photographer Gregoire Alexandre. Gregoire created a seriously fantastic photoshoot that was designed to portray the creativity behind the papers. All i know is, they certainly make me look at paper in a different way. Can you imagine what advertisements would look like if all companies thought this creatively about what their products could become? The possibilities are endless. (via)
