Sweetheart for MTV International by Universal Everything…
We [were] asked directly to devise the on-air, web and print rebrand of MTV for an international audience of 524 million viewers. Its purpose to cement the channel’s reputation as a powerhouse of youth-oriented programming and creative output.
The aim is to continue and enhance the innovative spirit of MTV’s 27 year
legacy, and to establish a coherent brand language across 160 different
countries spanning 31 languages including Japanese, Russian and Chinese. (via)
