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I'm a graphic and interactive designer. I live in New York City, but frequent Los Angeles. This is where I toss my ridiculous ideas, conversations, inspirations, etc. I can be reached at info@ashleysimko.com
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Jul 29
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Rocking Squares designed by Frederik Roijé…

“Products have a habit of disappearing because of their functionality.” Designer Frederik Roijé explains, “I want to prevent this by giving products an additional value. This value is the story behind the product.” His recent work: Waiting Squares, Rocking Squares and Square Chairs, represents the reinvention of traditional furniture through the use of squares, as the names suggest. (via)

Rocking Squares designed by Frederik Roijé

“Products have a habit of disappearing because of their functionality.” Designer Frederik Roijé explains, “I want to prevent this by giving products an additional value. This value is the story behind the product.” His recent work: Waiting Squares, Rocking Squares and Square Chairs, represents the reinvention of traditional furniture through the use of squares, as the names suggest. (via)