Every year Bravia masterminds a “colour like no other” campaign. Above you can find their creation for 2007. The shoot took 21 days and involved 40 animators. 1,000 still images were shot and 2.5 tons of clay were used.
2006. Shoot took 10 days, involved 250 people. 70,000 liters of paint were used. Clean-up took 5 days and involved 60 people.
2005. 250,000 multi-coloured ‘superballs’ sent bouncing down the streets of San Francisco.
