Though obviously catering a smaller audience, I believe the opening of this store will mark a milestone in merging interactivity and retail:
In June Hollywood It ladies Elizabeth Wiatt and Jamie Tisch will open a store for the next generation of fashion designers called Fashionology LA, where tweens can create their own clothes. Shoppers design their garments on a 42-inch touch screen, then assemble them—complete with charms and bling—with the help of the staff. Wiatt and Tisch say their daughters were the inspiration for the business, which is located on North Canon Drive, a stone’s throw from Jimmy Choo and Spago. After the Beverly Hills store launches, the duo will set their sights on opening other locations nationwide.
