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I'm a graphic and interactive designer. I live in New York City, but frequent Los Angeles. This is where I toss my ridiculous ideas, conversations, inspirations, etc. I can be reached at info@ashleysimko.com
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Oct 16
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“0.2 mm, the holy grail of cutlery alignment”, part of series entitled “The Brunch” by Ivo Vos…

The Brunch is a series of consumer products that celebrate the mundane. Bread Slicer facilitates even, uniform, precision - cuts. Toaster brings knowledge, skill and anticipation to the toasting of a slice of bread, set angle and force to exactly hit your plate. Cutlery perfectly aligned on Placemat is rendered invisible, the Holy Grail of table placement. Teapot records the height one is able to pour tea from. Milk and Sugar allow for meticulous taste.

“0.2 mm, the holy grail of cutlery alignment”, part of series entitled “The Brunch” by Ivo Vos

The Brunch is a series of consumer products that celebrate the mundane. Bread Slicer facilitates even, uniform, precision - cuts. Toaster brings knowledge, skill and anticipation to the toasting of a slice of bread, set angle and force to exactly hit your plate. Cutlery perfectly aligned on Placemat is rendered invisible, the Holy Grail of table placement. Teapot records the height one is able to pour tea from. Milk and Sugar allow for meticulous taste.