Video for Day ‘N’ Night by Kid Cudi…
Although he’s been working hard at Ed Banger Records for some time, So Me launched into wider view with his work on the D.A.N.C.E. music video.
His hand-drawn illustration style, penchant for retro typography and undeniable hipster appeal have helped So Me become a sought-after name nearly overight. Amidst cries of “sell out,” he even teamed up with Justice to create a bottle design for Coke.
But stardom aside, So Me’s music video for Kid Cudi’s Day ‘N’ Night feels homegrown and from the heart. It’s rough around the edges but full of imagination and charming visuals. The melange of daydream imagery is oddly compelling—like a mashup from a coloring book and a smoke-out. Fitting and fun for the subject at hand. Paris-based Mathematic also deserves a shout-out for their work on the animation and post-production for this project. (via)
