Welcome.

I'm a Graphic and Interactive Designer. I live in New York City, but frequent Los Angeles. This is where I toss my ridiculous ideas, conversations, inspirations, etc. I can be reached at info@ashleysimko.com
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Oct 06
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It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.
— Paula Scher
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On Monday evening I attended Paula Scher’s lecture for FIT’s Visiting Artist Program. I could probably ramble for several paragraphs swooning over almost everything that came out of her mouth. However, “das es borink” so here’s the gist of it: I admire not only her artistic talent (in both design and painting), but also her intelligence, wit and passion.

She started with a story of getting lost as a child trying to find her house because they all looked the same—if all the houses looked the same, were all the people inside the same too? It seemed like a good foundation to react against the Modernist design that she’s talked about disliking. (via)

For more photos and an excellent recap you may want to read this post by Michael Surtees.

On Monday evening I attended Paula Scher’s lecture for FIT’s Visiting Artist Program. I could probably ramble for several paragraphs swooning over almost everything that came out of her mouth. However, “das es borink” so here’s the gist of it: I admire not only her artistic talent (in both design and painting), but also her intelligence, wit and passion.

She started with a story of getting lost as a child trying to find her house because they all looked the same—if all the houses looked the same, were all the people inside the same too? It seemed like a good foundation to react against the Modernist design that she’s talked about disliking. (via)

For more photos and an excellent recap you may want to read this post by Michael Surtees.

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NYC Transit painting (and magnification) by Paula Scher…

Through an acute understanding of the powerful relationship between type and image, Scher harmonizes witty with tragic, the methodical with the intuitive, and the personal with the universal in these new paintings. Dynamic images are saturated with layers of elaborate line, explosions of words, and bright colors creating a plethora of visual information that produces an emotive response to places lived, visited, and imagined. Scher’s maps also reflect the abundance of information that inundates us daily through newspapers, radio, television, and the Internet to reveal the fact that much of what we hear and read is strewn with inaccuracy, distorted facts, and subjectivity. (via)

NYC Transit painting (and magnification) by Paula Scher

Through an acute understanding of the powerful relationship between type and image, Scher harmonizes witty with tragic, the methodical with the intuitive, and the personal with the universal in these new paintings. Dynamic images are saturated with layers of elaborate line, explosions of words, and bright colors creating a plethora of visual information that produces an emotive response to places lived, visited, and imagined. Scher’s maps also reflect the abundance of information that inundates us daily through newspapers, radio, television, and the Internet to reveal the fact that much of what we hear and read is strewn with inaccuracy, distorted facts, and subjectivity. (via)

Jun 02
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Mar 10
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KNARF’s Think Campaign for The School of Visual Arts conveniently morphs everyday objects (toilet paper, sugar, napkins, tray linings, etc.) into creative resources. The copy reads:

Creative thinkers such as Stefan Sagmeister, Paula Scher and Milton Glaser teach classes at The School of Visual Arts. This campaign reflects that tradition by encouraging people everywhere to “think” while also giving them a place to write down their thoughts. (via)

KNARF’s Think Campaign for The School of Visual Arts conveniently morphs everyday objects (toilet paper, sugar, napkins, tray linings, etc.) into creative resources. The copy reads:

Creative thinkers such as Stefan Sagmeister, Paula Scher and Milton Glaser teach classes at The School of Visual Arts. This campaign reflects that tradition by encouraging people everywhere to “think” while also giving them a place to write down their thoughts. (via)

Jan 20
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There are smart people and dumb people. There are people who have energy and people who are lazy. They exist in combinations. If you work with a smart person with energy, that’s your best collaborator. If you work with a smart person who’s lazy, well, that’s a bit of a waste, but it does no harm. If you work with a dumb person who’s lazy, that’s sad but not problematic, because they will simply be ineffectual. But if you work with a dumb person with energy, therein lies the seed of disaster.
— Paula Scher
Jan 12
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Be culturally literate, because if you don’t have any understanding of the world you live in and the culture you live in, you’re not going to express anything to anybody else.
— Paula Scher
Dec 09
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I had rebelled against the Swiss international style because the act of organizing the Helvetica typeface on a grid reminded me of cleaning up my room. Also I viewed Helvetica, the visual language of corporations, as the establishment typeface and therefore somehow responsible for the Vietnam War.
— Paula Scher