Welcome.

I'm a graphic and interactive designer. I live in New York City, but frequent Los Angeles. This is where I toss my ridiculous ideas, conversations, inspirations, etc. I can be reached at info@ashleysimko.com
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May 18
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Life Is Not A Fairytale exhibit by Tyler Shields… I recently took a long weekend to help an old friend work on his latest exhibit in Los Angeles. My trip began by being picked up at the airport in a Range Rover of blonde strangers starlettes and concluded with a relentless hangover the morning after the opening. Although my contributions were limited to the invitation, a few curational suggestions, light editing and a touch of set up, I’m really glad that I had the opportunity to be part of it again this year.

Life Is Not A Fairytale exhibit by Tyler Shields… I recently took a long weekend to help an old friend work on his latest exhibit in Los Angeles. My trip began by being picked up at the airport in a Range Rover of blonde strangers starlettes and concluded with a relentless hangover the morning after the opening. Although my contributions were limited to the invitation, a few curational suggestions, light editing and a touch of set up, I’m really glad that I had the opportunity to be part of it again this year.

May 01
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Collision of Zachary Quinto by Tyler Shields… About a month ago, Tyler asked me to design an invite for the launch of his most recent project, and around 5am one morning I finally complied. Soon thereafter, he sat on my couch in New York City and showed me a preview of the set on his laptop. Last week, I flew to Los Angeles and watched him unwrap the set in all of their large format glory.
My favorite part about having creative friends isn’t reading about their triumphs in the tabloids or attending the glitzy events, but watching all of the pieces fit together. It probably sounds cheesy, but it’s really inspiring to watch hard work pay off and even more enjoyable to lend a hand in it. In true Tyler form, you can watch the video of the unveiling process and a few clips of the opening here.

Collision of Zachary Quinto by Tyler Shields… About a month ago, Tyler asked me to design an invite for the launch of his most recent project, and around 5am one morning I finally complied. Soon thereafter, he sat on my couch in New York City and showed me a preview of the set on his laptop. Last week, I flew to Los Angeles and watched him unwrap the set in all of their large format glory.

My favorite part about having creative friends isn’t reading about their triumphs in the tabloids or attending the glitzy events, but watching all of the pieces fit together. It probably sounds cheesy, but it’s really inspiring to watch hard work pay off and even more enjoyable to lend a hand in it. In true Tyler form, you can watch the video of the unveiling process and a few clips of the opening here.

Apr 06
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Monday evening, after traveling all day and briefly stopping by James Hampson’s birthday, I stayed up until an ungodly hour teaching myself to tear, rip and (digitally) destroy photos of Hollywood starlets having a cake fight… Ahhh yes, the things I do for clients friends.

Monday evening, after traveling all day and briefly stopping by James Hampson’s birthday, I stayed up until an ungodly hour teaching myself to tear, rip and (digitally) destroy photos of Hollywood starlets having a cake fight… Ahhh yes, the things I do for clients friends.

Feb 18
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I may not have a green thumb, but I do (still) have green walls… Painted and tainted by moi.

I may not have a green thumb, but I do (still) have green walls… Painted and tainted by moi.

Feb 14
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Thanks a technological glitch, my computer tried to make one of my photos into a slide puzzle while I was editing today. The (beautifully mangled) image reminds me of this…

Thanks a technological glitch, my computer tried to make one of my photos into a slide puzzle while I was editing today. The (beautifully mangled) image reminds me of this

Feb 06
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Here’s a photograph of the best bookend in my office at the moment… It’s an ampersand. Get it?

Here’s a photograph of the best bookend in my office at the moment… It’s an ampersand. Get it?

Dec 22
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Two years ago Rachelle Hruska emailed me for the first time. Several months later, we awkwardly waved hello at Diesel’sxXx Rock + Roll Circus. About a year ago, we had our first conversation during Guest of a Guest’s annual holiday party at Bungalow 8. Since then, she’s become one of my best friends. We’ve celebrated, cried our eyes out, worked together until all hours of the night and taken turns attempting and usually failing to keep one another sane.Last week, while we were both up working late, Rachelle asked me if I wanted to design the invitation for Guest of a Guest’s annual party (which was held at the Gramercy Park Hotel’s Rose Bar). I told her I did, but was already swamped. She threatened to do it herself using something called Microsoft Paint. I eventually called sacrilege and agreed to help. The invitation turned out to be one of the sloppiest quickest designs I’ve ever done. Although it’s not very visually or technically (kerning, dashes and en dashes be damned) pleasing and not nearly as ridiculous as my last Svedka-related project, I’m still proud to say that I was part of it.

Two years ago Rachelle Hruska emailed me for the first time. Several months later, we awkwardly waved hello at Diesel’sxXx Rock + Roll Circus. About a year ago, we had our first conversation during Guest of a Guest’s annual holiday party at Bungalow 8. Since then, she’s become one of my best friends. We’ve celebrated, cried our eyes out, worked together until all hours of the night and taken turns attempting and usually failing to keep one another sane.

Last week, while we were both up working late, Rachelle asked me if I wanted to design the invitation for Guest of a Guest’s annual party (which was held at the Gramercy Park Hotel’s Rose Bar). I told her I did, but was already swamped. She threatened to do it herself using something called Microsoft Paint. I eventually called sacrilege and agreed to help. The invitation turned out to be one of the sloppiest quickest designs I’ve ever done. Although it’s not very visually or technically (kerning, dashes and en dashes be damned) pleasing and not nearly as ridiculous as my last Svedka-related project, I’m still proud to say that I was part of it.

Dec 10
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Yesterday, I called one of my clients to remind them that their invoice was overdue and then had to leave for a meeting. When I returned this was waiting for me with a check inside. If only every client could be this reliable (and entertaining)…

Yesterday, I called one of my clients to remind them that their invoice was overdue and then had to leave for a meeting. When I returned this was waiting for me with a check inside. If only every client could be this reliable (and entertaining)…

Nov 01
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It’s pretty rare that I post details about any of the projects that I am involved with on my blog. However, every so often, I’m given an opportunity to design something so completely outlandish that I simply can’t bring myself to turn it down or keep it a secret. Last week, Svedkaasked me to design a cake for their Halloween party at 1Oak. I was already pretty swamped with work, but the idea of designing something that involved edible robots sounded fun. Hopefully they’ll send me some side shots (so that you can see the lounging lady bots). Until then, there are a tons of photos floating around the Internet.
Technical note: The “Happy Birthday” line to Penn Badgley was added by the chef.

It’s pretty rare that I post details about any of the projects that I am involved with on my blog. However, every so often, I’m given an opportunity to design something so completely outlandish that I simply can’t bring myself to turn it down or keep it a secret. Last week, Svedkaasked me to design a cake for their Halloween party at 1Oak. I was already pretty swamped with work, but the idea of designing something that involved edible robots sounded fun. Hopefully they’ll send me some side shots (so that you can see the lounging lady bots). Until then, there are a tons of photos floating around the Internet.

Technical note: The “Happy Birthday” line to Penn Badgley was added by the chef.

Apr 16
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The first time that I was introduced to graphic design it made absolutely no sense to me. I kept wondering what was so creative about arranging photographs and words (especially if they were not my own). The concept made designers sound like creative custodians. Ironically, most of this mentality was still swimming through my mind while I was sitting in a design class taught by Glen Cummings at Yale. After explaining the first assignment, he asked if we had any questions. I had a million questions. Throughout the following weeks, Glen patiently answered each one, never raising his brow or temper, which is exactly how and why my love affair with design began. He taught me not only the basic skills that I would need to survive, but also to appreciate the art of concise (visual) communication.
Last year, as I was sitting across from Alexander Gelman, he asked me how I initially made the leap from fine art to design. I told him about Glen’s class and his face lit up. As it turns out, he knows Glen rather well as he had once been Glen’s teacher. Later, as we said goodbye, he told me that Glen was in Manhattan and encouraged me to look him up. I decided that I would - once I had designed something that was worth mentioning.
Recently, while I was cleaning out my closet, I found an old project from that class. I decided that even though I haven’t created anything incredible (yet), it was silly not to at least reach out to Glen. To make a long story short(er), we’re now Facebook friends and the image above is his glorious default. So there he is - the man who single-handedly transformed me from a floundering artist, into a passionate designer. I would be lying if I didn’t admit that I still have an immeasurable amount to learn about design. However, instead of starting my questions with why, they now tend to start with why not…

The first time that I was introduced to graphic design it made absolutely no sense to me. I kept wondering what was so creative about arranging photographs and words (especially if they were not my own). The concept made designers sound like creative custodians. Ironically, most of this mentality was still swimming through my mind while I was sitting in a design class taught by Glen Cummings at Yale. After explaining the first assignment, he asked if we had any questions. I had a million questions. Throughout the following weeks, Glen patiently answered each one, never raising his brow or temper, which is exactly how and why my love affair with design began. He taught me not only the basic skills that I would need to survive, but also to appreciate the art of concise (visual) communication.

Last year, as I was sitting across from Alexander Gelman, he asked me how I initially made the leap from fine art to design. I told him about Glen’s class and his face lit up. As it turns out, he knows Glen rather well as he had once been Glen’s teacher. Later, as we said goodbye, he told me that Glen was in Manhattan and encouraged me to look him up. I decided that I would - once I had designed something that was worth mentioning.

Recently, while I was cleaning out my closet, I found an old project from that class. I decided that even though I haven’t created anything incredible (yet), it was silly not to at least reach out to Glen. To make a long story short(er), we’re now Facebook friends and the image above is his glorious default. So there he is - the man who single-handedly transformed me from a floundering artist, into a passionate designer. I would be lying if I didn’t admit that I still have an immeasurable amount to learn about design. However, instead of starting my questions with why, they now tend to start with why not

Apr 10
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The post about the T-Shirt Sketchbook reminded me of a time when I could actually draw the t-shirt design contests that we used to have within the design department when I was in college because Carnegie Mellon was such a party school. The font choice and placement lead me to believe that I made it while procrastinating at some ungodly hour while pulling an all-nighter. The time stamp from the file in my archives confirms that theory. 5:14am. It’s amazing how hilarious stupid ideas can seem when you’re deprived of sleep…

The post about the T-Shirt Sketchbook reminded me of a time when I could actually draw the t-shirt design contests that we used to have within the design department when I was in college because Carnegie Mellon was such a party school. The font choice and placement lead me to believe that I made it while procrastinating at some ungodly hour while pulling an all-nighter. The time stamp from the file in my archives confirms that theory. 5:14am. It’s amazing how hilarious stupid ideas can seem when you’re deprived of sleep…

Feb 03
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During my many work-related trips to Los Angeles last year, I was fortunate enough to spend a fair amount of time discussing, debating and even occasionally arguing, about design with someone who has become both a dear friend and mentor. On one particular evening, we spent several hours discussing the influence that technology has had on typography. We conclusively laughed about the undeniable gap between our generations, and the conversation eventually came to a close. As I was walking out of his office, he yelled from his desk to come back because I had forgotten something. When I returned, he handed me a set of parentheses from an antique letterpress which had been sprinkled throughout his office. The set now sits next to my computer on my desk, and serves as a reminder of the ‘good old days’ - when designers depended on their skills and instincts rather than what version of software they were using…
For those who also appreciate the ancient art of letterpress printing, Erica Weiner has designed the Double Initial Gold Vermeil Letterpress Necklace.

During my many work-related trips to Los Angeles last year, I was fortunate enough to spend a fair amount of time discussing, debating and even occasionally arguing, about design with someone who has become both a dear friend and mentor. On one particular evening, we spent several hours discussing the influence that technology has had on typography. We conclusively laughed about the undeniable gap between our generations, and the conversation eventually came to a close. As I was walking out of his office, he yelled from his desk to come back because I had forgotten something. When I returned, he handed me a set of parentheses from an antique letterpress which had been sprinkled throughout his office. The set now sits next to my computer on my desk, and serves as a reminder of the ‘good old days’ - when designers depended on their skills and instincts rather than what version of software they were using…

For those who also appreciate the ancient art of letterpress printing, Erica Weiner has designed the Double Initial Gold Vermeil Letterpress Necklace.

Apr 22
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I drew this self self-portrait  in a sketchbook when I was about 14 or 15 years old. In the middle of drawing it, I was asked to leave class because the teacher realized that I was blatantly ignoring her lesson. Although the doodle itself isn’t anything special to look at, it serves as an important reminder (of the day I realized that if I didn’t choose a career in the arts I was going to be absolutely miserable).

I drew this self self-portrait in a sketchbook when I was about 14 or 15 years old. In the middle of drawing it, I was asked to leave class because the teacher realized that I was blatantly ignoring her lesson. Although the doodle itself isn’t anything special to look at, it serves as an important reminder (of the day I realized that if I didn’t choose a career in the arts I was going to be absolutely miserable).

Mar 31
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Trying to translate the remainder into Illustrator… I’ve done more catch-up work (from being sick) in the past 48 hours than I’ll ever care to recall. Onward.

Trying to translate the remainder into Illustrator… I’ve done more catch-up work (from being sick) in the past 48 hours than I’ll ever care to recall. Onward.

Feb 25
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The (17”) computer monitor controls the (36’) movie screen… Duh.

The (17”) computer monitor controls the (36’) movie screen… Duh.